Information Arsonists Run Amok. Follow These Excellent Firefighters.

@matchthedoc on Instagram, 16 June 2026

So much going on for us all right now, friends. My head spins with the sheer volume and intensity of oversimplified, overgeneralized medical (sometimes I can barely call it that) information that comes across my and my patients’ media feeds. I have time in my practice to study and answer myriad questions, to learn in depth together with my patients. Most primary care physicians do not have this luxury, and the current rampant (mis)information environment makes it exponentially harder on them. The extra time, energy and resources required to combat misinformation and convince patients to accept and participate in evidence-based care may likely worsen physican burnout and degrade overall quality of care if we don’t reverse the trend.

For now, let me share resources that I believe we all need urgently, especially since the government recently announced military service members will now be indiscriminately tested for testosterone levels (I cannot emphasize enough how anti-evidence-based, wasteful, and alarming this is). Please find reliable information on this from the American Urological Association, the Mayo Clinic, and the American Academy of Family Physicians. I also looked up the peptides that I mentioned in the last post, but Dr. Karl Nadolsky as already covered this in his podcast, see below.

Ask these questions (among others) whenever you come across medical or health information online, from a friend, or anywhere:

  1. What/who is the source and what are their credentials?
  2. What is the evidence?
  3. What is the quality of the evidence and how/does it apply to me?
  4. What is being sold and/or who is making money or otherwise benefiting from spreading this information?
  5. What biases of my own could make me susceptible to misinformation in this domain?

My goal is not to tell people what to think, but rather how to think, how to assess validity and authenticity of information they consume. It’s a mindset of critial openness, informed and educated assessment, and a commitment to intellectual humility.

Thankfully, I have wonderful colleagues who exemplify these qualities. They share clear, professional, evidence-based health information. I share their social media accounts below so we may all be better informed and thoughtful about our medical information consumption.

It’s late, my friends. The doctors are not just angry; we are tired. But we are here for you, doing our best to stay up to date. We apply the latest and strongest evidence to you, our patients, in the most personalized, objective, and compassionate way we know how. We are not keeping secrets, in cahoots with Big Pharma, or otherwise trying to hinder your best health. We do our best work when we can cultivate a mutually respectful and open relationship with you, our patients. Our culture and social systems thwart us at almost every turn–it’s why I started this blog over eleven years ago, and it’s only gotten worse since then. I could not have imagined it, and yet here we are.

Please do not lose hope. Students enter medicine for the same reason now as we have done for centuries–to help people. We are taught and trained to apply rigorous scientific methods, to adhere to evidence, and to practice with humility and integrity. You can still find us through the noise and risks of the wellness grifting machine.

Here are some of us whose internet presence is strong and valuable. I hope you may take some time to get to know them, follow them, and amplify their voices.


  1. @matchthedoc, Dr. Cindy. Board certified pediatrician and gifted social media creator. Her posts are validating, informative, educational, and thought provoking.
@matchthedoc on Instagram, 23 July 2026

Caption to the image above:
“Questions are one of humanity’s greatest tools.

“Science advances because people ask better questions. Journalism improves because people challenge assumptions. Critical thinking begins with curiosity.

“But not every question is asked for the same reason. Some questions are designed to move us closer to the truth. Others keep us suspended in uncertainty.

“Our brains are wired to pay attention to unresolved threats. A question without an answer lingers. Repeated often enough, uncertainty can begin to feel like evidence, even when nothing in reality has changed.

“That’s why scientific literacy and media literacy are all about recognizing how information is framed, how uncertainty is communicated, and when curiosity is helping us learn versus when it is keeping us perpetually unsettled.

“Notice when questions stop being a path to understanding and become a destination of endless doubt. The moment you recognize that pattern, you become harder to manipulate (because you question more thoughtfully, not less).

“If this resonated with you, share it. The more people who recognize the psychology of uncertainty, the harder it becomes to exploit it.”

If you follow no social media accounts for medical information, follow Dr. Cindy, @matchthedoc on Instagram. She exemplifies a healthy information vetting mindset, and teaches us how to practice. She does not attack or judge others, nor does she incite alarm or catastrophize about the current state of science and medicine. She simply points out the pitfalls we are all susceptible to when consuming media, the human patterns of perception and behavior that make us easy targets for mis- and dis-information. Her posts, like those of Brad Stulberg, are thoughtful, well-articulated, and aim to help us think and act better, to de-escalate alarm and fear, and help us claim self-efficacy and agency.

@matchthedoc on Instagram, 1 July 2026
@matchthedoc on Instagram, 1 July 2026


Caption for the post exerpts above:
“A common message these days is, “Don’t trust the experts.” But if we stop there, we miss something important.

“None of us can personally verify everything we know. Most of us haven’t personally analyzed climate data, designed airplanes, or run clinical trials. We rely on knowledge built by other people every single day.

“Move beyond asking whether experts should be trusted, and start asking how trust is earned. Healthy skepticism asks thoughtful questions about expertise rather than rejecting it outright.

“What training or experience does this person have?
How do they know what they know?
Are their claims supported by multiple lines of evidence?
Are they transparent about uncertainty?
If new evidence emerged, would they be willing to change their mind?

“These questions can be asked of a physician, a scientist, a journalist, a podcast host, a wellness influencer, or anyone making health claims.

“Expertise is not about being perfect. Science is not a collection of people who never make mistakes. It’s a process designed to find mistakes, correct them, and improve our understanding over time.

“The goal is informed trust. Good critical thinking strengthens our ability to recognise trustworthy expertise.

“When you decide whether to trust someone’s health advice, what qualities matter most to you?”

2. @rubin_allergy, Dr. Zachary Rubin. Pediatric allergist/immunologist, New York Times bestselling author of All About Allergies and the upcoming Think Like a Doctor, and fellow Illinois physician. Dr. Rubin posts answers to medical questions posed on the internet, explaining medicine in terms any patient can understand. He addresses current events in health and medicine, such as the ongoing US cyclospora outbreak and the alarmingly revisionist claims by the current secretary of Health and Human Services that ICU’s were ’empty’ during the COVID-19 pandemic. His posts, delivered by video speaking directly to viewers, are calm, clear, and nonadversarial, though he does call out lies and falsehoods committed by others. He addresses the consequences of sudden and drastic changes in funding and regulation on research, clinical practice, and health outcomes for the population.

@rubin_allergy, 16 July 2026

Caption for image above:
“Every day we’re bombarded with health advice, viral claims, miracle cures, and scary headlines. It can be hard to know what’s real, what’s exaggerated, and what’s simply wrong.

“I wrote this book to give you the tools physicians use to evaluate medical claims, understand risk, recognize misinformation, and make smarter health decisions, not by telling you what to think, but by teaching you how to think.

“Whether you’re trying to make sense of nutrition, vaccines, supplements, screening tests, or the latest social media trend, my goal is for this book to help you feel more confident navigating your health.

“If you’ve enjoyed learning with me online, I think you’re going to love this book.

“Preorder your copy today through the link in my bio. Every preorder helps support the launch and makes a huge difference.”

3. @drkarlnaldolsky, Dr. Karl Nadolsky. Board certified endocrinologist, US Navy veteran, cohost of the DocsWhoLift podcast. I found him through my friend Dr. Keith Roach (see below), and I am so grateful. See here his response to the idea of blanket testosterone screening in the military. Dr. Nadolsky’s specialty is metabolism and obesity medicine and his posts are informative and evidence-based. He also shares excellent content by other well-credentialed medical professionals.

@drkarlnadolsky, 16 July 2026

Caption for image above:
“As a former active-duty endocrinologist, I felt a duty to respond to secwar apparent proposal to screen all active-duty men over 30 for testosterone deficiency.

“We have outstanding military endocrinologists, especially at wrnmmc_dha, where I completed my fellowship and later served as faculty, who I hope will help guide this discussion with evidence.

“Men should not be screened for hypogonadism unless they have symptoms such as low libido, erectile dysfunction, reduced muscle mass or strength, fatigue, reduced motivation, or mood changes.

“In military populations, clinicians should also consider reversible causes including traumatic brain injury, testicular injury, chronic opioid use, or prolonged glucocorticoid therapy which may still require #TRT.

“Every major endocrine society recommends against routine screening of asymptomatic men because:

• Hypogonadism does not meet accepted screening criteria.
• True pathologic hypogonadism is uncommon.
• The most common cause of low testosterone is obesity, where weight loss (not testosterone) is first-line treatment of the root issue.
• Active-duty men are generally healthier than the general population, making screening even lower yield.
• Testosterone levels fluctuate, so universal screening would generate many false positives, unnecessary testing, referrals, anxiety, and overtreatment.

“Testosterone replacement should be reserved for men with confirmed, clinically significant irreversible hypogonadism after an appropriate evaluation and treatment of underlying causes; not because of an abnormal screening test alone.”

Here is the summary of the podcast episode, “Are Peptides the New Snake Oil? What the Actual Science Says with Barbell Medicine“:
“Dr. Spencer Nadolsky and Karl bring on Dr. Austin Baraki and Dr. Jordan Feigenbaum from the Barbell Medicine crew for a conversation that cuts through one of the most hyped and least understood topics in the health and fitness space right now: the research peptides that millions of people are injecting into themselves based on anecdotes, social media marketing, and the logic that short chain amino acids are natural so they must be fine.

“In this episode they cover what peptides actually are from a basic biochemistry standpoint and why calling something a short chain amino acids does not make it a food or a supplement it makes it a drug with all the same questions around safety efficacy dosing and long-term effects that any other drug requires, why the explosion of GLP-1 popularity essentially normalized both injectable medications and the idea that if semaglutide works this well what else is out there leading directly to the current peptide boom, why BPC-157 has no randomized controlled trial data in humans and the three human trials that were started were all terminated early with results never published which is a red flag that would make people furious if it were a vaccine but barely registers in the peptide space, why TB-500 has wound healing data when applied topically but nothing when injected despite being universally marketed as a muscle and tendon healer, why MOTS-C has never been tested in humans at all and yet enormous numbers of people are currently injecting it, why the argument that big pharma would sell these if they worked is actually the correct argument and why most of these compounds were abandoned precisely because they failed in trials or showed harm signals, why biological plausibility is a dangerous standard to rely on given that suppressing arrhythmias seemed biologically obvious until the CAST trial showed it killed people and beta blockers for heart failure seemed obviously wrong until trials showed they were life saving, what a randomized controlled trial actually does what anecdote cannot and why thousands of positive experiences are not equivalent to controlled data, why a JAMA study on SARMs sold as research chemicals found that only 18 of 44 products actually contained what was on the label meaning people may not even be getting the compound they think they are getting, why the doctors on this podcast could have made millions of dollars branding and selling their own peptide lines and have specifically chosen not to, and what standard of evidence they believe should be the minimum before recommending any compound to another human being.

“The Docs Who Lift podcast distills and simplifies the complexities of exercise, medicine, and weight loss.”

4. Keith W Roach, MD, my friend and former teacher at the University of Chicago. He writes the To Your Good Health column, where you can submit medical questions via email to toyourgoodhealth@med.cornell.edu. Dr. Roach was my first clinic preceptor during residency, back in 1999. He is one of the most objective, evidence-based, and rational physicians I have the honor to call colleague. He was the first to make sure I clarified what I meant by ‘peptides’ in my last post. We are all lucky to have the benefit of his expertise and caring on the internet.

Keith W Roach, MD, Facebook, 22 May 2026

Caption for image above:
“DEAR “DR. ROACH: I’m 67 and in decent shape. I run 3-4 miles three times a week and lift weights three days a week. I take 20 mg of rosuvastatin daily. My LDL cholesterol is 85 mg/dL, and my HDL is over 80 mg/dL. I have controlled blood pressure at 125-130/80 mmHg with an angiotensin II receptor blocker (ARB).

“Seven years ago, my provider asked me to do a coronary artery calcium (CAC) scan because it could be performed at no cost to me. I did, and my score was 530. The recommendations were to get on a statin, which I was already on (rosuvastatin), as well as low-dose aspirin.

“Recently, a new primary care physician asked me to repeat the test, and my score was 1,200. The higher progressive score alarmed me as the report said that my chances of a cardiac event were extremely high over the next few years. My physician then referred me to a cardiologist.

“The cardiologist eased my concerns somewhat, as he said that although this is a high score, it doesn’t mean anything other than lots of calcium in my artery plaque. He did schedule me for a stress test. Can you please provide your take on the interpretation of my calcium score and the potential benefit in getting the test? — R.S.

“ANSWER: A CAC scan is an easy way to get additional information about a person’s risk of having a heart attack. I don’t recommend these scans for my low-risk patients, nor do I recommend them for my patients who are already on treatment.

“I find them most useful in people where it’s not clear whether they should be on treatment such as a statin (like the rosuvastatin you are on). Sometimes I have a patient who is equivocal about being on a statin (which I understand), and sometimes I’d like to get more information before giving a recommendation to a patient.

“The ideal CAC score is zero. However, a high CAC score doesn’t guarantee a heart attack. I use the MESA score (tinyurl.com/MESARisk) in combination with your clinical factors, and the tool estimates your risk of having a cardiac event (heart attack, cardiac arrest, death due to a heart attack or stroke, or confirmed blockages that lead to surgery or a stent placement) at 14.8% in the next 10 years. If you had a calcium score of zero, your risk would only be 2.3%, so the CAC really did make a significant difference in understanding your risk.

“In my opinion, a stress test is a reasonable suggestion. The point of a stress test is to see whether there are any blockages that are large enough to restrict blood flow to your heart when you exercise. If there are, then additional information, such as a direct look at your coronary anatomy with an angiogram, can provide your cardiologist with the information needed to recommend a balloon procedure and stent, cardiac surgery, or different medications.

“The newest guidelines that were just released this past March recommend an even lower LDL than your current result. (The recommendation is below 70 mg/dL, with consideration to below 55 mg/dL.) The European guidelines recommend an LDL below 55 mg/dL, with a goal of below 40 mg/dL for people who’ve had more than one cardiac event. This can usually be achieved with a maximum-dose statin, usually in combination with ezetimibe or a PCSK9 inhibitor — or both.

“The larger the risk you have for heart disease, the more important it is for you to improve other factors, including blood pressure, smoking, diet and exercise.”


I hope you get a sense, reading these medical posts, what professional, evidence-based health and medical information should look like. Humility and expertise walk hand in hand in these examples, and we should all look for this synergy in our health information sources.

There are so many others, my friends, including:
@drleslietreece, Leslie Treece, MD, pediatrician
@alexzmcdonald, Alex McDonald, MD, family medicine physician
@drjengunger, Jen Gunter, MD, OB/gyne physician
@brianwalcottmd, Brian Walcott, MD, neurosurgeon

Explore these accounts, see who they follow, and whose posts they share. The less time, energy, attention, and resources we give to non-evidence based, fear-mongering, and money-making grifters, the better off we will all be.

Embracing Our Discomfort

“How are you, my friend?”

Do you find yourself asking your people this more often lately?
It’s a heavier question today than in times past, no?
What are we really asking? What do we want to know (or not)?
I opened last week’s post by asking, and again today; the redundance feels important and necessary.

It’s Pride Month, and I’m seeing a lot less of the “Wishing all the homophobes a super uncomfortable month” memes now compared to last year, which I’m glad about. I thought about updating my dissent post today, but I think it still stands strong on its own:
“…The best intention of this message, I think, is solidarity and allyship. The impact may be very different. I can imagine someone who feels uncomfortable, for whatever reason, with non-cis/het identity feeling rejected, shamed, and even hated by this message. What response is this likely to engender? How does that make anything better for anyone? How does it advance the cause?
“…If we were all better at embracing our various discomforts (healthy eating, exercising more, being more honest with ourselves and others, having the hard conversations, etc.), at making it safe for one another to engage with and overcome them, how would that feel? How would our relationships and communities be? Right now we make it safe to respond to our discomforts with rage, blame, and dehumanizing. When I see people wishing discomfort on others, I’m disappointed.
“We can do better.”

A friend and I have exchanged messages about the value of discomfort, how it makes us stop and take perspective, how it shapes us and can make us better.

“A comfort zone is a beautiful place, but nothing ever grows there.” –unattributed

I still never wish discomfort on anyone. But I’m happy to encourage folks to embrace its inevitability and possibility for growth through it. Let us seek and engage with the worthy discomforts–those which move us through our stagnant assumptions and mental rigidities toward creativity, discovery, and deeper connection. And let’s do it together–mutually supportive and loving, striving always for better understanding, acceptance, and community through the joys and challenges of diversity and inclusion.

Embracing our discomfort often means acknowledging and facing our fears.
Fear is a legitimate and important emotion, required for survival throughout our evolution. Besides pain, is there a more uncomfortable sensation than threat and fear?
Can we recognize when our anger, righteousness, arrogance, disengagement, and even hatred are all founded on unacknowledged, limbic, or even existential fear?
Can we kindly, patiently, curiously, and humbly help one another explore and unpack it all?

How comfortable are any of us with any of this?
How much easier is it to declare categorical truths with certainty and authority, dismissing nuance and complexity, suppressing doubt, and rejecting earnest discussion and debate?

We each get to choose how we show up to our fears, how we cope with discomfort.
Sometimes all we can do is turn around and run the other way. We can deflect or armor up. They’re called ‘defense mechanisms’ for good reason, and the older I get the more I see and accept that we all have them. Each of us comes by our own honestly, and judging one another for them rarely makes anything better. Discomfort makes us squirelly at best, destructive at worst.

What if we shared our comfort with one another?

I messaged a friend last weekend:
“Reconnected with (a guy friend) recently, who is now a transitioning woman and agreed to take me to my first silent book club at a lesbian speakeasy this month! [Mentioned here last week–I’m very excited about this.]
“Omg dear one, our world is so chaotic and uncertain, and yet there is still SO MUCH GOOD in the day to day, face to face, in person connections of love and shared humanity. I hope you feel as surrounded by it as I do.”
Clearly, I feel very comfortable with gender transition.

But I know people for whom transgenderism is extremely uncomfortable, an unfathomable and existential threat to their core values and beliefs about humanity. I sense their acute distress, their stuckness, their utter helplessness to understand or accept the concept and get to peace with it–especially when a loved one discloses and transitions. I wish I could take away their sorrow and anguish. I know it’s not because they ‘hate’ transgender people or wish for anyone to repress their authentic selves. Their discomfort is not rooted in malice. And their experience far and away exceeds ‘discomfort,’ but I use this example to remind myself that humans come to any given issue or idea with a vast variety and complexity of attitudes, histories, and comfort levels.

The better we can tolerate, embrace, and process our discomfort, the stronger and more resilient we can be in the face of adversity and true threats to our survival, I think. And I wish for no one to have to do this alone.
Genuine human connection mitigates pain, suffering, and the extreme discomforts of fear, grief, and uncertainty. It is the most effective balm for what ails our hearts.

So this Pride Month and beyond, when we feel uncomfortable about something, anything, may we reach out with vulnerability and courage ahead of anger and antagonism. May our first instincts be to connect more than to judge. May we meet others’ discomfort with empathy, compassion, understanding, and patience. We can do this even in the smallest encounter, with few or even no words, with the most fleeting of looks. It takes practice. Thankfully, life presents us with the opportunity every time we meet another human.

Social Media Accounts I Recommend for Health and Fitness

Friends, how do you use social media? Is it a major source of information? Confusion? Connection? Thought provocation? Stress?

This year I find myself recommending specific accounts on Instagram regularly, so I thought I’d share them here on the blog. This post covers health and fitness entities I follow and recommend. I will share other topics in future posts. Which accounts do you follow and how do they serve you? At seven accounts, the list below is far from exhaustive. But whenever anything from each of these accounts emerges on my feed, I engage, and I am never disappointed. I have no financial or other interests in any of them.

The complexity of our world accelerates exponentially now, and we all have to learn how to filter and integrate all kinds of media assailing us all the time. Sensory overload is real and detrimental, and our management skills lag far behind their requirement. These accounts, in my opinion, help us cut through misinformation, inviting and guiding us to think for ourselves. They facilitate self-efficacy, which protects us from falling victim to those who would prey on our fears and uncertainties. I hope this list proves helpful and empowering:

Built With Science
Founded by Jeremy Ethier, whom I found on YouTube for his excellent videos on how to lift heavy in the gym safely, BWS is my first online recommendation for evidence-based and accessible information on fitness and high level performance nutrition. It is truly founded in science, applied honestly and practically. Posts include primary literature citations, which I have not seen anywhere else. I did the two week free trial fo the BWS app, and I would use it if I were not already in love with my gym.

Nikki Georgeson
Nikki is a former coach at my gym. She programs both exercise and nutrition, and I find her to be knowledgeable, honest, practical, and inspiring. Her advice is both relatable and evidence-based. Like BWS, Nikki’s posts educate, inform, encourage, and do not sugar coat or make false promises.

Sean Casey
This young man impresses me to no end. He shares his own health transformation, and now leads an international community of folks from all walks of life. Like Jeremy and Nikki, his approach is one of self-efficacy, practicality, and community support. His posts are focused but nuanced, acknowledging the complexities and challenges of living healthy in an unhealthy world. The Glean app also has a free trial period which I highly recommend.

Kasey McKenney
Kasey is the Director of Treatment at Ethos Training Systems in Chicago, my own gym. I share patients with Kasey and the Ethos team regularly. I most appreciate that Kasey brings together Traditional Chinese Medicine (which she has both mastered and can actually explain to the rest of us) and sports physiology. She practices a truly integrative and holistic form of physical medicine, and her posts and stories reflect this philosophy.

Will Flanary, Dr. Glaucomflecken
Follow Doc Glauc for humorous and spot-on parodies of medical subspecialty personalities, lay explanations of the latest scientific research published in the New England Journal of Medicine as well as random medical topics we all had to study for our board exams, and strong advocacy for a more just and transparent healthcare system.

Dr. Jen Gunter
I need to update my menopause post from 2024, but for now let me just recommend that we all follow Dr. Gunter. Subscribe to The Vajenda on Substack to receive her weekly newsletter on all things women’s health. Her most recent piece, “The Attention Economy of Menopause Medicine“, describes how the pendulum of menopause awareness and advocacy has now swung past useful education and application and well toward predatory hypercapitalist moneymaking. Her opinions are her own, they are strong, and they are evidence-based. She cites primary research literature and provides excellent context for her arguments and recommendations.

The American College of Obstetricians and Gynecologists, ACOG
It is not an overstatement that women’s health is under threat in the United States. ACOG is the medical professional society at the forefront of protecting and advocating for autonomy and access for women and their healthcare teams. ACOG posts about policy and educates about what is at stake for women when legislation and judicial position changes.